Bandai Namco Reportedly Taking a Large Cut of Apex Legends x Gundam Profits

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The Apex Legends x Gundam collaboration is already one of the most talked-about crossover events in the game this year, but a new report is now drawing attention for a very different reason. According to leaker HYPERMYST, Bandai Namco is reportedly taking a large share of the profits from the Gundam x Apex Legends collaboration. As of March 6, 2026, that claim has not been publicly confirmed by EA, Respawn, or Bandai Namco, so it should be treated as an unverified report rather than an official business disclosure.

Where the Apex Legends x Gundam profit split rumor comes from

The current discussion appears to stem from a post by HYPERMYST on X, which states that Bandai Namco is reportedly taking a large share of the profits from the crossover. At the moment, there does not appear to be any public filing, press release, or official statement from the companies involved that confirms the exact revenue split behind the event. That means the report may be credible, but it is still a report and not a confirmed fact.

According to sources, Bandai Namco is reportedly taking a large share of the profits from the Gundam x Apex Legends collaboration. pic.twitter.com/7eI5kgomQf

— HYPERMYST (@HYPERMYSTx) March 5, 2026

If the report is true, it would not be especially shocking given how valuable the Gundam brand is and how central Bandai Namco is to that wider ecosystem. The Apex Legends x Gundam event is not just an in-game cosmetic partnership. It also includes official Gundam-themed skins, weapon cosmetics, Mythic items, map presentation changes, and Bandai Namco backed limited edition Gunpla model kits tied to the crossover. That broader commercial footprint suggests this is a larger licensing and brand partnership than a simple one-off skin drop.

What is officially confirmed about the Apex Legends x Gundam collaboration

What is confirmed is that the Apex Legends x Gundam event launches on March 10, 2026, and runs through mid April, bringing Gundam-inspired Legend skins, weapon skins, themed Mythic content, and event-specific gameplay additions. Reporting that cites EA’s official blog says individual collaboration skins are priced at 2,150 Apex Coins, while Bandai Namco is also releasing limited edition Gunpla model kits connected to the crossover. Those details show that both the game side and the merchandise side are being monetized at the same time.

Bandai Namco taking a bigger cut would make business sense

Even without official confirmation of the split, the rumor fits the broader way Bandai Namco talks about its business. In its 2025 integrated reporting, the company repeatedly emphasizes its IP-driven strategy, its goal of creating wider fan connections through partnerships, and its push to maximize value across multiple business areas.

Bandai Namco also singled out Gundam as a major pillar in that strategy, especially as the franchise moves toward its 50th anniversary. Based on that public corporate language, it would make sense for Bandai Namco to negotiate aggressively when lending Gundam to a high-profile live service game like Apex Legends. This is an inference based on Bandai Namco’s stated IP strategy, not proof of the exact revenue split for this specific collaboration.

Right now, the safest way to frame this story is simple. According to sources cited by HYPERMYST, Bandai Namco is reportedly taking a large share of the profits from the Gundam x Apex Legends collaboration, but there is no official confirmation yet from the companies involved. What is confirmed is that this is a major crossover with in-game monetization and Bandai Namco linked merchandise, which makes the rumor believable enough to spark debate even if the exact numbers remain unknown.

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